Netflix to introduce cheaper membership plans in India

Netflix currently has three plans in India which have been offered as free trial at a price of Rs 500, Rs 650 and Rs 800.

Netflix Inc. believes that there are millions of potential video customers in India, and the company will detect low-cost plans to reduce them.

Netflix's chief product officer Gregory Peters said at a conference, "We will not only experiment with other pricing models for India, but also around the world which provide broad access by providing us pricing levels sitting below our current low level. To allow. " The company met analysts late on Tuesday after the third quarter earnings report.

Chief Executive Officer Reid Hastings said on the call that the company could also add a show to India in languages ​​other than English and Hindi. He cited millions of mobile phone subscribers in the country as potential customers.

Hastings said, "We will take 1 million at a time and find out how to expand in the market." On the call, Hastings refused to give accurate details of the company's development on India.
The rise of online entertainment in India has made the development of high-speed Internet in the country. More than 150 million people in the country often have high speed Internet access through their phones.

According to the PricewaterhouseCoopers report, revenues from YouTube, netflix and other "over-the-top" video services reached 20.2 billion in 2017. PricewaterhouseCoopers said that by 2022, it is expected to be more than two times, making India one of the top 10 markets for services, the subscription is making about 80% of the video market.